JP and I just got back to Boulder after four days at the NTEN National Technology Conference (NTC) in San Francisco. First, let me offer a HUGE THANKS to the NTEN team and community for pulling off another amazing event. Second, … Continue reading
As we’ve discussed in previous posts, social channels have revolutionized marketing. Social spaces offer a powerful way to interact with your current and potential consumers. Many businesses have a Facebook page and a Twitter handle and are building social media content … Continue reading
A few months ago we discussed the 9 Cares Colorado Shares and their summer drive. Thanks to you, they were able to restock food banks all across the Denver metro area. But the fight isn’t over. This fall, 9 Cares … Continue reading
As many of our fans and readers know, Giveo Inc is headquartered in Boulder, CO, right at the base of the Rocky Mountains. While we love the beautiful weather, healthy living and friendly folk that Boulder is known for, one … Continue reading
Are you an expert on your audience, like Anna was on The King, in the classic tale of “The King and I”? Do you have a deep understanding of the people who give to your mission? To determine successful, strategic … Continue reading
You got 5, 5000, or 5,000,000 new followers! So what? Here’s a conversation I’ve been waiting to have since 2004. Last week I was talking to a colleague who runs fundraising (email, direct mail, DRTV, etc.) for a large organization … Continue reading
In today’s digital marketing era, data is king. With Facebook Connect, Twitter and other 3rd party account log-ins, there is mass amounts of data to consume. On top of this, marketers have invested millions of dollars in technology, data aggregators, … Continue reading