Let’s be honest, we both know this has been coming for years. In the last few weeks several large marketers (like EDF) and email marketing platforms (like Salsa) reported that email service providers (ESPs) like Gmail and Yahoo! appear to … Continue reading
In 2006 I read this article by Jakob Nielsen about a phenomenon that he dubbed “participation inequality” in community Web sites. His research revealed something exceptional about how people participate in community sites. After exploring the volume of comments in a … Continue reading
When I was a kid in New Jersey, I was in love with a series of low budget ads for Jason’s Furniture. Each one started with a guy sitting in a crowded place (like the ballpark or the beach) and in an … Continue reading
As we’ve discussed in previous posts, social channels have revolutionized marketing. Social spaces offer a powerful way to interact with your current and potential consumers. Many businesses have a Facebook page and a Twitter handle and are building social media content … Continue reading
Over the past year, I have heard a common complaint from a few of our nonprofit clients, “We see more fundraising dollars come in from offline efforts, so why should we continue to spend time in social media if they … Continue reading
For liberal, pretentious news lovers, October is the winter of our discontent. Others call it “Public Radio Pledge Season.” If you’re like me you spend your time trying to avoid pledge drives – listening to the other NPR station in … Continue reading
Measurement – marketers, salesmen and CEOs all define it in different ways. Over the past few years, the definition has been changing. Static number such as Likes, Followers and page visits no longer matter as much, and your fans and potential … Continue reading
Three times last week I was asked by marketing managers, “What’s the number one thing I can do to make sure I’m getting the most out of my Social/Email/Mobile programs?” In one word, the answer is “Coordination,” just like an … Continue reading