Category Archives: Data Marketing

Why I FINALLY Care About the Other 1%

Posted on March 9, 2012 by Peter

In 2006 I read this article by Jakob Nielsen about a phenomenon that he dubbed “participation inequality” in community Web sites. His research revealed something exceptional about how people participate in community sites. After exploring the volume of comments in a … Continue reading →

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One Simple Rule Jason’s Furniture Taught me About Social Targeting

Posted on November 22, 2011 by Peter

When I was a kid in New Jersey, I was in love with a series of low budget ads for Jason’s Furniture. Each one started with a guy sitting in a crowded place (like the ballpark or the beach) and in an … Continue reading →

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Social Data + Segmentation = Magic Marketing

Posted on November 14, 2011 by Andrea Steffes-Tuttle

As we’ve discussed in previous posts, social channels have revolutionized marketing. Social spaces offer a powerful way to interact with your current and potential consumers. Many businesses have a Facebook page and a Twitter handle and are building social media content … Continue reading →

Posted in Data Marketing, Digital Marketing, NPTech | 2 Comments