When I was a kid in New Jersey, I was in love with a series of low budget ads for Jason’s Furniture. Each one started with a guy sitting in a crowded place (like the ballpark or the beach) and in an … Continue reading
As we’ve discussed in previous posts, social channels have revolutionized marketing. Social spaces offer a powerful way to interact with your current and potential consumers. Many businesses have a Facebook page and a Twitter handle and are building social media content … Continue reading
Social media messaging often revolves around one singular objective: acquiring the highest possible fan count. Companies willingly pour resources into obtaining followers, likes and email addresses without blinking, believing they’ll provide the one or two additional channels they might need … Continue reading